More Direct Bookings. Less Commission to OTAs.
Digital marketing strategies for hotels, resorts, restaurants, and experience operators ready to own their revenue channel — not rent it from Expedia and Booking.com.
What Holds Hospitality Revenue Back
OTA dependency, seasonal gaps, low guest retention — the hospitality industry has challenges unique to it. We've built a playbook around all of them.
Expedia, Booking.com, and Airbnb take 15–25% commission on every booking — and they own the guest relationship, not you. Direct bookings are your most profitable channel; most properties aren't investing in them.
Shoulder-season occupancy is the hardest problem in hospitality. Most marketing only works for peak periods — the brands that win fill their shoulder season with targeted campaigns and loyal guests.
First-time guests who never return represent the most expensive marketing cost in hospitality. Most properties have no systematic way to bring guests back — leaving retention revenue on the table.
In a crowded market, undifferentiated hospitality brands compete on price — a race to the bottom. Properties with strong brand identity can command premium rates and attract guests who choose them, not the lowest rate.
Own Your Revenue Channel
From Google Hotel Ads to guest retention — a complete hospitality marketing system built to reduce OTA dependency and fill your calendar year-round.
Get your direct rates into metasearch comparison results so guests can book direct before they click through to an OTA. The most efficient direct booking lever in hospitality.
Drive direct booking intent with Google Search, Meta, and retargeting campaigns targeting in-market travellers at the moment they're planning their trip.
Rank for "hotels in [destination]" and experience-specific searches before guests ever open Booking.com. Organic visibility is the compounding channel that OTAs can't replicate.
Photography direction, brand positioning, and copywriting that makes your property stand out — not just on price, but on experience, character, and the feeling of staying with you.
Pre-stay, post-stay, and re-engagement sequences that turn one-time guests into repeat bookers — the most cost-effective marketing channel available to any hospitality property.
Channel attribution, RevPAR tracking, and direct booking share reporting so you always know exactly where your revenue is coming from and which channels deserve more investment.
What Direct Bookings Look Like In Practice
Queensland boutique resort was paying 22% OTA commission on 80% of revenue. Now 60% direct, commission costs down by a third.
The property had no Google Hotel Ads presence, weak SEO, and no post-stay email programme. We set up their direct rate feed into Google Hotel Ads (connected to their SiteMinder channel manager), rebuilt their SEO around destination and experience keywords, and launched a three-part email sequence: pre-arrival, post-stay, and seasonal re-engagement. In 8 months: 47% more direct bookings, 32% reduction in OTA dependency, and 38% improvement in repeat guest rate — meaning guests who book direct come back more often.
The Hospitality Agency That Owns the Channel
We don't just run ads — we build the direct booking infrastructure that makes your property less dependent on OTAs every month, not more.
Your Booking Channel, Not Theirs
OTAs are a distribution tool — not a growth strategy. We build the brand, SEO, and direct booking infrastructure that puts you in control of your revenue: Google metasearch, organic rankings, and email flows that re-engage past guests before they even open an OTA app.
- Google Hotel Ads rate feed and bid management
- SEO that captures travellers before OTA discovery
- Email retention that brings guests back direct
Shoulder Season Is a Strategy
Peak season fills itself. The challenge — and the opportunity — is shoulder season. We build seasonal demand campaigns, targeted offers, and local partnership promotions that keep occupancy above 70% year-round, not just in school holidays and summer.
- Seasonal demand campaigns with occupancy targets
- Packaged offers that drive mid-week and shoulder bookings
- Local partnership promotions that expand your audience
Guests Are Your Best Marketing Channel
A guest who books direct, has a great stay, and receives a thoughtful post-stay email is your lowest-cost acquisition channel. We build loyalty and retention systems that transform one-time guests into repeat bookers — and your best word-of-mouth source.
- Pre-stay sequences that build anticipation and upsell
- Post-stay emails that capture reviews and re-engage
- Anniversary and seasonal re-engagement that brings guests back
Heard From a General Manager
We were giving 22% to Booking.com on 80% of our revenue. TNA rebuilt our direct booking strategy over 8 months — now 60% direct, commission costs down by a third, and we actually know our guests.
Hospitality Marketing Questions Answered
Ready to Take Back Your Revenue Channel?
We'll review your OTA dependency, booking funnel, and Google presence — and show you exactly how to shift revenue to direct.