Compliant Growth Marketing for Healthcare & Wellness
AHPRA-compliant digital marketing strategies that build trust, drive bookings, and grow your practice — without putting your registration at risk.
What Holds Healthcare Brands Back
AHPRA compliance, trust-first buying decisions, and patient retention are challenges unique to healthcare. We've built our process around all three.
Health advertising rules are strict and changing — one non-compliant ad or testimonial can risk your registration. Most marketers don't understand the guidelines until it's too late.
Patients search locally — "physio near me", "dentist in [suburb]". If you're not ranking in your catchment area, you're invisible to the patients closest to you.
Healthcare decisions are high-stakes — patients research deeply before booking. Your digital presence must build trust through credentials, reviews, and educational content before a patient calls.
Acquiring a new patient is expensive. Most practices lack the automated recall and reactivation systems that keep their schedule full without constant new patient acquisition.
Compliant Growth, Real Results
A complete growth system built around the unique constraints of healthcare — compliant, trust-first, and optimised for patient lifetime value.
Dominate suburb-level search results for your service type so patients find you first — before they consider a competitor or travel further than necessary.
Google and Meta campaigns reviewed against AHPRA guidelines before launch — drive bookings without the testimonial and before/after risks that flag compliance reviews.
The most underused tool in healthcare marketing. We optimise your GBP with services, photos, posts, and a structured review acquisition process that ranks you in the local 3-pack.
Reduce friction between page visit and confirmed booking — fewer clicks, clearer trust signals, and a booking experience that converts anxious patients into appointments.
Recall reminders, reactivation emails, and seasonal health campaigns that bring lapsed patients back — reducing the cost of keeping your schedule full month after month.
Educational articles, FAQs, and condition pages that rank, build authority, and help patients make confident decisions — the content that earns trust before the first booking.
What Growth Looks Like In Practice
Melbourne allied health group needed more local visibility. 84% more new patient enquiries in 6 months.
The practice had strong clinical outcomes but poor digital visibility. Previous agencies had run ads that weren't compliant and been warned. We rebuilt everything from scratch: local SEO for 12 suburb combinations, Google Business Profile with structured review acquisition, and AHPRA-reviewed Google Ads targeting suburb-level search. In 6 months: 84% more new patient enquiries, booking conversion up 61%, and ranking #1 in their primary suburb for three service types — with zero compliance incidents.
The Healthcare Agency That Gets Compliance
We've run marketing for 50+ healthcare and wellness brands. Compliance isn't a constraint we navigate around — it's built into how we work from day one.
Compliance Is Non-Negotiable
Every campaign we create for healthcare clients is reviewed against AHPRA's advertising guidelines before it goes live. We've never had a compliance incident across 50+ healthcare clients — because we built the guardrails into our process, not as an afterthought.
- AHPRA guideline review on every piece of advertising
- No testimonials, no before/after, no prohibited claims
- Updated processes as guidelines change — proactively
Local Search Is Your Growth Engine
Most healthcare patients search "physio near me" or "[condition] [suburb]". We've ranked over 50 practices in their local 3-pack by combining Google Business Profile optimisation, suburb-specific landing pages, and structured review acquisition — the signals that Google uses to rank local healthcare providers.
- Google Business Profile optimised and maintained
- Suburb-specific landing pages for your service types
- Compliant review acquisition strategy that compounds
Retention Over Acquisition
The most profitable patient is one you already have. We build automated recall, reactivation, and seasonal health campaigns that keep your schedule full without the cost of constantly acquiring new patients — giving you a more stable and predictable revenue base month to month.
- Automated recall campaigns by treatment type and interval
- Lapsed patient reactivation sequences that convert
- Seasonal health campaigns for preventive care services
Heard From a Practice Principal
We'd tried running Google Ads ourselves and got burned with compliance flags. TNA rebuilt everything from scratch — properly compliant, properly targeted — and our new patient enquiries went up 84% in 6 months.
Healthcare Marketing Questions Answered
Ready to Grow Your Practice Without the Compliance Risk?
We'll review your local search visibility, booking funnel, and ad account compliance — and show you exactly where your growth is being held back.